You are:

glasses4c

 

 

GOC thanks optical industry and patients for Love Your Lenses support

26 Apr 2017

Back to news listing

The General Optical Council is today thanking all of the eyecare professionals, patients, employers, manufacturers and professional bodies who helped spread the word about good contact lens care during Love Your Lenses Week.

The week, from 25-31 March, promoted good contact lens care after GOC research showed that many patients were not looking after their contact lenses properly.

It focused on two key messages: ‘don’t lose sight of your optician’ to remind people to have regular contact lens checks, and ‘contact lenses and water don’t mix’ to let them know not to get their contact lenses wet by, for example, swimming or showering in them.

Dozens of optical businesses, big and small, promoted Love Your Lenses across traditional and social media.

Over a million people saw Tweets using the #LoveYourLenses hashtag and the BBC featured a story with patient Irenie Ekkeshis. Irenie lost the sight in one eye after getting a contact lens infection and then worked with the British Contact Lens Association and the Love Your Lenses campaign to raise awareness of the risks of infection from allowing contact lenses to come into contact with water.

Thousands of patients responded to the story on social media by saying they had not been aware of this advice and that they would take steps in the future to avoid getting their contact lenses wet.

GOC Director of Strategy Alistair Bridge said, “Love Your Lenses Week was a big success, reaching millions of people and educating them about good contact lens care. It’s clear from the thousands of comments online that the campaign has had a direct and positive impact on patient safety. We owe a big thanks to Irenie Ekkeshis for sharing her story and to all members of the public and everyone in the optical industry who helped spread the word.”

The GOC plans to repeat Love Your Lenses Week in March 2018.

ENDS

For further information please contact:
GOC Communications Team
General Optical Council
t: 020 7580 3898 (option 4)
e: communications@optical.org

NOTES FOR EDITORS

1. The Love Your Lenses campaign website is at www.loveyourlenses.com

2. Irenie’s story is at http://www.bbc.co.uk/news/magazine-39568781 

3. The GOC’s research into the views and habits of contact lens wearers, which underpinned the campaign, is available at https://www.optical.org/en/news_publications/Publications/policy-and-research-papers.cfm#researchinto

The GOC is the regulator for the optical professions in the UK. Its purpose is to protect the public by promoting high standards of education, conduct and performance amongst opticians. The Council currently registers around 29,000 optometrists, dispensing opticians, student opticians and optical businesses.

Content Panels

Search our registers

Search our registers

Find a registered individual practitioner or business.

Hearings

Hearings

Information about our upcoming fitness to practise hearings.

Press releases

Press releases

Read the latest news from the GOC

Patient leaflets

Patient leaflets

We provide various leaflets and booklets for optical patients