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GOC launches online registration toolkit

14 Jun 2010

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The General Optical Council (GOC) has today launched an online registration toolkit designed to help fully-registered optometrists, dispensing opticians and optical businesses promote their registered status to patients and the public.

In response to feedback from registrants and patients, the toolkit comprises: 

  • A GOC-registered logo that registrants can download from the password protected Registrants area of the GOC website, www.optical.org. When downloaded, the logo automatically includes registrants’ unique GOC registration number to guard against misuse. The logo is available in a variety of sizes and formats, so that it can be used on websites, practice stationery such as letterheads, appointment cards and other materials. 
  • An online best practice guide to promoting GOC registration, also published on the Registrants area. This advises practitioners on how to use the logo, why it is available, and offers other ways in which registrants can highlight their registered status.

GOC chief executive and registrar, Dian Taylor said: “This initiative is a real win-win situation for the public and patients, and registered optometrists and dispensing opticians. Practitioners have consistently asked the GOC to provide practical tools to help them promote their GOC registration, so that members of the public understand that they are highly-skilled and competent professionals.

“Equally, patients have frequently told us that they would appreciate greater visibility of registered titles, and information about who is registered. There are clear public protection benefits if there is increased awareness of the importance of checking GOC registration: patients will have increased reassurance and confidence in their eyecare professional, and in turn, registrants will benefit from that trust.”

In September, the GOC will be targeting patient information organisations and support services, healthcare charities and PCTs amongst others, to raise awareness of what patients should expect when they see the new GOC-registered logo, what it means to be registered, and how to check the online registers.

Registrants can access the toolkit by logging into the Registrants area of the GOC website, www.optical.org/en/login/index.cfm

ENDS

For media enquiries please contact:
Clare March
Acting Head of Communications
General Optical Council
t: 020 7307 3473
e: cmarch@optical.org

NOTES TO EDITORS

1. Only fully GOC-registered individual practitioners and registered businesses are allowed to use the GOC-registered logo. The logo is not formal proof of registration, but is one way of providing patients, employers etc with a registration number so they can check the online registers.

2. The GOC has produced simple guidelines on how to use the GOC-registered logo correctly. These are available from the Registrants area of the GOC website. Registrants must refer to these guidelines before using the logo.

3. Where a registrant has not adhered to these guidelines, the GOC reserves the right to refuse permission to use the logo, or to request that changes are made to ensure it complies with the guidelines. Registrants must ensure that they use the logo responsibly, and in accordance with the law.

4. It is a criminal offence to falsely imply or otherwise pretend that you are GOC registered when you are not. If you have any queries about your GOC registration, please email goc@optical.org. Alternatively, call 020 7580 3898 (option 1).

5. Registered practitioners are not obliged to use the GOC-registered logo.

6. Focus groups with registrants and patients were held throughout 2009-10, to gather feedback on what materials would work for different audiences, and to suggest improvements once the toolkit was being developed.

 

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