General Optical Council

Love Your Lenses

 

Now in its third year, Love Your Lenses Week is run by us in collaboration with a wide range of industry partners and patient groups. The week is used as an opportunity to promote safe enjoyment of contact lenses to the UK’s 5 million contact lens wearers.

Love your Lenses Week 2019 will take place from 23 - 30 March, for this year’s campaign we have launched a set of experimental new tools which focus on helping eye care practitioners communicate safety messages more effectively to contact lens wearers.

The new tools are the result of a GOC pilot project called Land The Message, which explored how contact lens practitioners could use behavioural science to increase the effectiveness of aftercare advice. Further information on the pilot project can be found at http://www.loveyourlenses.com/land-the-message/

The Love Your Lenses 2019 promotional toolkit can be downloaded at http://www.loveyourlenses.com/. It provides creative content, key messages and promotional ideas for people that want to get involved with the week, for example staging an event, putting up posters or featuring the Love Your Lenses campaign in a newsletter or social media feed.

For advice on how to look after your contact lenses, visit www.loveyourlenses.com