Love Your Lenses
From 25-31 March 2017 we promoted Love Your Lenses Week in collaboration with a wide range of industry stakeholders and patient groups.
The week encouraged patients to look after their eyes after GOC research showed that many people are not looking after their contact lenses properly – such as by not having regular eye checks with their optician or by allowing their lenses to come into contact with water. For example, 44 per cent of wearers are not complying with advice to avoid showering in their contact lenses.
The Love Your Lenses campaign provided patient-friendly information and ideas to help optometrists, contact lens opticians, contact lens manufacturers and retailers, and industry partners to celebrate the many benefits of contact lenses while reminding wearers of the need to treat contact lenses with love and respect.
Our campaign toolkit provided content and ideas to help organisations get involved with the week, for example by holding an event, putting up posters or reminding contact lens wearers how to treat lenses with love and respect via a newsletter or social media.
For advice on how to look after your contact lenses, visit www.loveyourlenses.com
