Digital Communications Update
General Optical Council eBulletin 37
July 2018

Digital Communications Update

In a modern age that relies heavily on technology to keep in touch and communicate, it has become essential, to keep up with current digital communication trends. The importance of digital communication is unmistakable, which is why we have embraced the digital world and make far less use of the post. For example, by sending out renewal notifications by email instead of post we save around £50,000 of registrants’ money a year.

Our digital presence currently includes our website, including MyGOC and MyCET, email and social media sites such as Twitter and LinkedIn. However, there is always room for improvement and we are exploring ways to update our digital communication strategy to ensure that the way we communicate and engage with registrants is as helpful as possible.   

So we’d like to hear from you on how we can improve our digital communication. If you have any suggestions or comments, please send them to communications@optical.org.

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